Digital Marketing for Conscious Business Leaders

By October 11, 2013Courses, The Academy

There are numerous reasons I love digital marketing–everything from branding & website copy to blogging & social media. The main reason I’m passionate about the online world is the ability to connect with all types of wonderful people globally!

In the 10+ years I’ve been doing global marketing & communications, I’ve paid close attention to how people interact online and offline. Especially in today’s world, there’s copious amounts of information and unfortunately, noise. One week you should be using Pinterest. The next you should be paying more attention to SEO. It can be difficult to sift through all the ever-changing trends and messages to present your brand in a compelling way to your ideal audience. How does one distinguish themselves and why do I emphasize conscious leadership?

I take a slightly different approach to how I teach digital marketing strategy to my one-on-one clients and in my classes. Yes, followers are important. Yes, engagement is important. And yes, content is important (we’ll talk about all that as well), but at the crux of all of those is the ability to connect with your ideal client in an authentic and meaningful way. If you can do that, you will build a tribe of loyal customers who love you, your brand, and what it stands for.

I choose to work with conscious business leaders because they are aware of the interconnectedness of us all and they want to make a profound impact in the world. Digital marketing can seem overwhelming, but it’s ultimately a modern tool, and I would love to help you use it to build your business’ community!

Photo taken by Jacqueline Boone at the John Lennon Wall in Prague

Photo taken by Jacqueline Boone at the John Lennon Wall in Prague

This class is ideal for:

  • Business owners, executives (CMOS, Social Media Directors), or managers 
  • Forward-thinking innovative companies & soloprenuers
  • Companies and leadership who want to make a huge positive impact in the world
  • Start-ups
  • People who are passionate learners and want to dive in!

Format & Length

The 6-week course is international and is hosted online through a private 90 minute Google Hangout (all sessions are recorded) every week. Together we will go through 4 stages to identify your target market, how to find & communicate with your ideal client, how to create a content calendar & streamlined process, and how to create an overall digital marketing action plan. The course includes numerous exercises, resources, and action items for you to implement to your site and social media venues as we progress. You will also have exclusive access to a private Facebook group where you can connect & collaborate with fellow students as well as ask any questions. Additionally, there is also the option to work with me further one-on-one to focus on your unique business goals.

Sounds fantastic! How do I sign up and learn more?

Yay! So excited that you’re interested in the Digital Marketing for Conscious Business Leaders. The best way to receive more information about the syllabus, pricing, and to learn if the class is a fit for you is to contact me below.

This class is currently SOLD OUT, but feel free to reach out below to hear about the next one! 

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